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CBS Revives Record Label

By Deborah
December 19, 2006 - 3:24 AM

In order to provide its television shows with less expensive music and generate digital sales, CBS will re-launch itís old CBS Records label.

The newly revived CBS Records will pursue unsigned musicians who write and perform their own songs for use and promotion on primetime TV shows. In doing so, CBS will reduce licensing fees for using music from other labels on its shows.

CBS has inked a deal with Apple Computerís iTunes online music service to sell the labelís music and videos, which will also be available at www.cbsrecords.com.

The new label has already signed three acts, including 2007 Grammy Award nominee P.J. OlssonSenor Happy and Will Dailey, whose song has been on the CBS show Jericho.

CBS Records dates back to 1938 and was one of the first companies to sell pre-recorded music. It has been home to top artists including Bob Dylan, Tony BennettAerosmith and Bruce Springsteen. CBS sold the label to Sony in the 1980s for roughly $2 billion.

To read the full story, head over to Extreme Tech.

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