The network shares the episodes that are being submitted for Emmy consideration with the average fan.

Last year, CBS posted clips of CSI: Crime Scene Investigation actors online for an Emmy campaign, but none of the actors received nominations. This year, the studio is doing things a bit differently. "You have to stand out if you want to have any impact," Phil Gonzalez, CBS's VP of communication, told Variety. The studio is using print ads to drive fans to an online multiplex where they can watch programs in their entirety: TheGreenCampaign.com.

The campaign has some skeptics. "I spend so much time in front of the computer as is, I don't want to sit there more than I have to," Emmy voter David Pires said. "Plus, you're not going to get the best picture, the best sound, the best (sense of) how it was intended to be viewed." Chris Ender, senior VP of communications at CBS, said that this is not the case. "Most people are getting comfortable watching programs online," he said. "With the advances in digital over the past couple years, the quality of online streaming is quite good."

TheGreenCampaign.com has other advantages as well. Putting videos online allows companies to track viewing. "We'll know if people are watching and how it improved from last year," Gonzales said. The campaign is also considered "environmentally conscious". By not sending out DVDs, the studio is saving trees, production money and postage. According to TheGreenCampaign.com, CBS is "putting our green where it counts."

The original article can be found on Variety. You can also visit TheGreenCampaign.com to view episodes online.

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