CSI Files - CBS Concludes Upfront Ad Sales

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CBS Concludes Upfront Ad Sales

'CSI'

Last Episode:
11/20	Woulda, Coulda, Shoulda
Next Episode:
11/22	The Theory of Everything (R)

'CSI: Miami'

Last Episode:
11/17	Gone Baby Gone
Review
Next Episode:
11/24	Power Trip

'CSI: New York'

Last Episode:
11/19	My Name is Mac Taylor
Review
Next Episode:
11/26	The Box

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Nov 22 - Belknap And Cahill Share What's Important
The actors discuss family, the theater and 'New York'. Contains minor spoilers.

Nov 22 - Two Stars Share Their Love Of 'New York'
Sinise and Kanakaredes chat about their characters and joining the show.

Nov 22 - Veasey: We Try To Be Explosive
A 'New York' producer and advisor talk about creating the show.

Nov 22 - Harper Juggles Work And Politics
The actor discusses campaigning and 'New York'.

Nov 22 - News Bullets
CBS on top, pictures of Fishburne, Rambo talks environmental, 'Miami' for iPhone, Langham movie role, Zuiker raises money, Linn golfs for cancer, new competition for 'New York' and Urbaniak guest-stars.

Nov 20 - Review: CSI: New York--'My Name Is Mac Taylor'
In 'CSI: NY''s hundredth episode, the team is on the hunt for a killer targeting people named Mac Taylor.

Nov 21 - 'New York' Keeps Going
Zuiker discusses the third member of the franchise.

Nov 21 - Petersen: It's Great To Be Back
Reviews for 'Dublin Carol'.

Nov 20 - Review: CSI: Miami--'Gone Baby Gone'
The Miami team mounts a desperate search for a kidnapped baby in the show's 150th episode.

Nov 19 - Review: CSI: Miami--'Cheating Death'
The murder of a young man in a hotel room leads the Miami team to uncover a surprising prostitution enterprise.

Nov 19 - Sinise: It's A Prominent Character On Our Show
'New York' films on location. Contains a minor plot spoiler.

Nov 17 - Caruso: We're Ready To Go Forward
'Miami' celebrates 150 episodes.

Nov 17 - Zuiker Searches For A More 'Immersive' Experience
The 'CSI' creator says cross-platform storytelling is the future of TV.

Nov 17 - News Bullets
CBS is most-watched, Harper encourages students, 'New York' game videos, milestone lists, novel set visit, CBS artist appears and Bruckheimer makes 'Forbes' list. Also, Lombardi guest stars and 100th episode details. Spoilers at the end.

Nov 17 - 'Gone Baby Gone', 'My Name Is Mac Taylor' & 'Woulda, Coulda, Shoulda' Official Details
A child is missing in 'Miami', 'New York' has a preponderance of Mac Taylors, and it's time to revisit the past on 'CSI'. Official plot details and cast lists inside.

By Kristine
June 15, 2004 - 8:24 PM

CBS finished its upfront advertising sales almost a month after upfronts began in mid-May, and strong ratings led to an ad price increase of about ten percent.

Reuters (via Yahoo! News) estimated that CBS made about $2.4 billion in advertising sales at the upfronts, up from the $2.2 billion they pulled in last year. Due to the strength of CSI: Crime Scene Investigation, network television's top-rated show, CSI: Miami, and several strong sitcoms, CBS was the only network to post a significant gain over the previous year.

CBS attributes this in part to the wide appeal of their programming. "Because of the broad appeal of our schedule, there weren't any shows that people said 'No I can't buy that,"' CBS's President of Ad Sales, JoAnn Ross said. "There's usually the buy list and the no buy list [for edgier shows]." About twelve new advertisers bought airtime from CBS this year.

The upfronts lasted longer this year than last, and the networks sold slightly under last year's mark, selling an estimated $9 billion in advertising time, as opposed to last year's $9.3 billion. However, analyst Jack Myers saw the upfronts as a success for both the networks and advertisers. "Everything came off in almost a best case scenario," he said. "The marketplace didn't get out of hand and the networks really held to their guns in terms of pricing."

To read the original story, please visit Yahoo! News.

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Why can't the CSIs get dates?

	All work and no play makes Greg a blue boy.
	It probably has something to do with the fact that every time Horatio Caine has sex with a woman, she dies.
	Shower sex loses its allure when there's lemons involved.
	These people collect body fluids for a living. Then again, if David the coroner can get laid...
	They can get dates, I bet. We just don't see it.
	Three words: Hank the Skank.

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