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CBS Scores Big In Ad Sales
 
'CSI'

Last Episode:
11/20 Woulda, Coulda, Shoulda
Next Episode:
11/22 The Theory of Everything (R)

'CSI: Miami'

Last Episode:
11/17 Gone Baby Gone
Review
Next Episode:
11/24 Power Trip

'CSI: New York'

Last Episode:
11/19 My Name is Mac Taylor
Review
Next Episode:
11/26 The Box

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Nov 22 - Veasey: We Try To Be Explosive
A 'New York' producer and advisor talk about creating the show.

Nov 22 - Harper Juggles Work And Politics
The actor discusses campaigning and 'New York'.

Nov 22 - News Bullets
CBS on top, pictures of Fishburne, Rambo talks environmental, 'Miami' for iPhone, Langham movie role, Zuiker raises money, Linn golfs for cancer, new competition for 'New York' and Urbaniak guest-stars.

Nov 20 - Review: CSI: New York--'My Name Is Mac Taylor'
In 'CSI: NY''s hundredth episode, the team is on the hunt for a killer targeting people named Mac Taylor.

Nov 21 - 'New York' Keeps Going
Zuiker discusses the third member of the franchise.

Nov 21 - Petersen: It's Great To Be Back
Reviews for 'Dublin Carol'.

Nov 20 - Review: CSI: Miami--'Gone Baby Gone'
The Miami team mounts a desperate search for a kidnapped baby in the show's 150th episode.

Nov 19 - Review: CSI: Miami--'Cheating Death'
The murder of a young man in a hotel room leads the Miami team to uncover a surprising prostitution enterprise.

Nov 19 - Sinise: It's A Prominent Character On Our Show
'New York' films on location. Contains a minor plot spoiler.

Nov 17 - Caruso: We're Ready To Go Forward
'Miami' celebrates 150 episodes.

Nov 17 - Zuiker Searches For A More 'Immersive' Experience
The 'CSI' creator says cross-platform storytelling is the future of TV.

Nov 17 - News Bullets
CBS is most-watched, Harper encourages students, 'New York' game videos, milestone lists, novel set visit, CBS artist appears and Bruckheimer makes 'Forbes' list. Also, Lombardi guest stars and 100th episode details. Spoilers at the end.

Nov 17 - 'Gone Baby Gone', 'My Name Is Mac Taylor' & 'Woulda, Coulda, Shoulda' Official Details
A child is missing in 'Miami', 'New York' has a preponderance of Mac Taylors, and it's time to revisit the past on 'CSI'. Official plot details and cast lists inside.

Nov 17 - Ratings Round-Up
The franchise stays in the top two.

Nov 15 - 'Miami' Utilizes Fingerprint Technology
DESI analysis tool will be featured on the show.

 
By Kristine
June 8, 2004 - 5:07 PM

With advance advertising upfront sales for the fall 2004 season drawing to a close, CBS is poised to rake in as much as 2.4 billion dollars in advance sales.

Though the final deals are still coming through, CNN Money is already predicting CBS, home of CSI: Crime Scene Investigations and its spinoffs, to be the big winner in the cutthroat upfront competition. Driven by the ratings success of shows such as CSI, network television's top-rated drama, CSI: Miami, which regularly scores in the top 10, and the upcoming CSI: New York, which drew 23 million viewers when its characters were introduced on Miami, CBS is drawing rate increases of 9 and 10% over last year's ad sales rates. Citigroup Smith Barney research analysist Jill Krutick estimates that CBS could rake in $2.4 billion.

Experts are predicting that total ad sales at the upfronts won't be higher than last year, however, because networks are expected to up the prices of advertising and sell more right before the shows premiere in the fall. Advertisers are also exercising more caution, and turning some of their attention to advertising on cable networks. This is a contrast to last year, when, according to Traditional Asial Securities research analyst Paul Kim, "everybody threw money at the upfront."

The network that could be hurting the most after the upfronts are over is CBS-rival NBC. NBC tried to convince advertisers that the market had moved, a ploy that may have backfired on them. Analysts predicted that NBC would be selling advertising at rate increases of 7 and 8% over last year, but the network has underperformed, selling at only a 5 to 6% increase. "If anything there's been a little bit of a backlash," said Jack Myers, an independent media analyst. "NBC is the only network that appears to selling at a [rate] increase less than pre-market projections."

To read the complete story, please visit CNN Money online!

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Why can't the CSIs get dates?
All work and no play makes Greg a blue boy.
It probably has something to do with the fact that every time Horatio Caine has sex with a woman, she dies.
Shower sex loses its allure when there's lemons involved.
These people collect body fluids for a living. Then again, if David the coroner can get laid...
They can get dates, I bet. We just don't see it.
Three words: Hank the Skank.

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